Addiction is never an easy thing and should always be taken seriously. My family went through this problem years ago so I know how it feels to deal with it as a family. During those years though, treatment for addiction did not come easy. Addiction was not something that people dealt with openly during those years so everything was done in a hush-hush manner. Yes, there were drug rehabs already but there were not a lot of them. Today, drug rehabs like Cliffside Malibu are available to just about anyone. What I like about Cliffside Malibu is that it offers individualized program. That means that each treatment is specifically designed to the person undergoing the treatment. I personally believe that each person has his own unique way of dealing with addiction, with Cliffside Malibu, this is being considered....a program is designed just for you!